Labbaik Travel and Excursions (Labbaik) is a UK-registered tour operator based at Ben Jonson Road, Stepney Green. The English translation of Labbaik literally means 'Here at Your Service', which is reference to the words, or the Talbiya, which Muslim devotees utter aloud when performing Hajj - Labbaik Allahumma Labbaik, Labbaik La Sharika Laka Labbaik . But Labbaik has yet a more mundane yet important value, which is to be in the service of those who come in contact with us when using our services and facilities.

With over a decade's experience in the Hajj and Umrah industry as well as years of experience organising tours and excursions to the Middle East , Labbaik endeavours to provide an honest and quality travel service. Hence our motto: 'dedicated to world travel'.

Labbaik was officially launched in September 2004 (where it was based at the prestigious London Muslim Centre) by the renowned Tarawih Imams of the East London Mosque -- Shaykh Ahmad Amir of Egypt and Shaykh Yahya Hawwa of Jordan .

The people behind Labbaik consist of du'at (Islamic workers)and professionals from different fields, including finance, academia, local government and of course the travel and tourism industry. We are fluent in English, Arabic, Bangla and Urdu

Every year, Labbaik donates part of its profit to Islamic causes and charities across the Muslim world. We also have a voluntary educational dimension to our setup, which is to provide sound Islamic teachings and guidance on Hajj and Umrah, Ramadan, Arabic Language and Shari'a. Soon after its launch,
Labbaik distributed around 50,000 Ramadan and Hajj Awareness brochures for free across Britain with the aim of educating people about these two important pillars of Islam. Through our cultural and Arabic Excursions, Labbaik seeks to revive the Islamic heritage still prevalent in Muslim societies.

We at Labbaik believe in the benefits of partnership work for better delivery of our services. To this end Labbaik works with in partnership with other tour agencies and organisations here and abroad. Immediately after its inception, Labbaik entered into partnership work and was supported by a number of organisations and agencies, including the Foreign and Commonwealth Office, Islamic Forum Europe, Muslim Aid, Young Muslim Organisation UK, Interest Trust, Faith RegenUK, Job Centre Plus, Adam Primary School , among others.